Red Ribbon Week Resources

Red Ribbon Week Oct. 23-31st.

What is Red Ribbon Week?

Red Ribbon Week is the largest drug prevention campaign in the nation. Red Ribbon Week was instituted in 1988 with President and Mrs. Reagan serving as honorary chairpersons for Red Ribbon Week. Red Ribbon Week is traditionally celebrated during the last two weeks of October with October 23rd-31st being the official Red Ribbon Week.

Why Celebrate Red Ribbon Week?

It is an ideal way for people & communities to unite and take a visible stand against drugs. Show your personal commitment to a drug free lifestyle by participating in a Red Ribbon Week Celebration in your community.

History of Red Ribbon Week

Special Agent Enrique “Kiki” Camarena was kidnapped, brutally tortured and murdered by Mexican drug traffickers on February 7, 1985. His tragic and untimely death opened the eyes of Americans to the dangers of drugs and the scope of international drug trade; thus Red Ribbon Week emerged as a reminder of the dangers involving drugs. The first Red Ribbon Week was celebrated in LaMirada and Norwalk, California. In 1988 the National Family Partnership (NFP) coordinated the first National Red Ribbon Week. Since then Red Ribbon Week has been growing and gaining support world wide. Red Ribbon Week is a wonderful way to keep the memory alive of Kiki Camarena who truly was a hero in the war against drugs. An estimated 80 million people participate in Red Ribbon Week each year.

How We Can Help

NIMCO, Inc. makes planning your Red Ribbon Week easy with products that will fit even the tightest budget. Our marketing department will assist you each step of the way as you plan your Red Ribbon Week Campaign; we also have earth friendly campaigns to celebrate Red Ribbon Week. We take great pride in introducing the national Red Ribbon Week theme each year at CADCA in Washington DC. Our website www.nimcoinc.com is only a click away from assisting you with all your Red Ribbon Week needs for you to have an educational and fun filled Red Ribbon Week.

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